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Case Studies -
An online booking system for The Brunswick Hotel, Scotland
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As one of iBooking's
early customers in the UK, The Brunswick Hotel in the centre of
Glasgow demonstrates the impact that online booking can make on
hotel revenue. With 20% of all bookings now coming directly from the
hotel web site, online booking provided by iBooking Hotel is a key
business enabler. |
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About The Brunswick
Located in the fashionable Merchant City area of Glasgow, the
Brunswick Hotel is a modern, good value, boutique hotel
appealing to both business and leisure visitors. With a global
reputation, the hotel web site plays a key role in communicating
hotel facilities as well as allowing direct online booking.
One of the main burdens of operating a hotel web site is dealing with accommodation enquiries. iBooking Hotel and the other accommodation products in the range, eliminate repetitive enquiries by allowing customer to check availability and place secure, confirmed bookings 24 hours a day.
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Key Features/benefits to client
The Brunswick Hotel had an existing web site that was successfully producing enquiries - but had no online booking solution. Answering enquiries about accommodation availability can be a very time-consuming and repetitive task. The
Brunswick Hotel wanted to reduce this administrative overhead and convert enquiries into booking confirmations. iBooking Hotel provided the flexibility to deal with
rack rate booking, promotion rate booking, and even offered The
Brunswick Hotel a flexible pricing model, to allow the room rates to
diminish based on length of stay. The result has been an increase in
bookings, a reduction in email enquiries, and a win-win situation for
the Hotel and its customers.
The Brunswick Hotel, Scotland –
www.brunswickhotel.co.uk
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